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“Why Am I Spending £2,000 per Month on Ads But Only Getting 3 Sales?”
If this sounds familiar, you’re not alone. Most PPC fails because agencies:
- Hide how your budget’s really spent
- Lock you into yearly contracts
- Chase vanity metrics (clicks ≠ customers)
At Push to Start, we do things differently:
How It Works (Without the Fine Print)
1. You Control the Ad Budget
- We charge a management fee (starting at £465 per month)
- You fund the ad spend directly (typically £500-£10,000+ per month)
- Spending more that £10,000 per month? Our management fee is 12.5% ofAd spend.
2. We Optimise Like It’s Our Money
- Every Thursday: We tweak bids, audiences and ad copy
- Every Month: You get a plain-English report showing:
- £X spent → £Y generated
- Exactly which ads worked (and which didn’t)
3. Scale When You’re Ready
- Start small → prove results → ramp up
- No pressure to “spend more” before you’re ready
PPC Ads Management Packages Designed for Real Businesses
Starter PPC Ads Management
From £465 per Month
Best for:
Cafés, tradespeople, local services
Typical ad spend:
Up to £1k per month
What’s included:
- Google Ads
- Local Service Ads
- Management & Optimisation
- Expert UK Team
- Monthly Reports
- Impello Starter
(Worth £300pm) - Free Setup
(worth £150)
Small Business PPC Ads Management
From £720 per Month
Best for:
E-commerce, clinics, B2B services
Typical ad spend:
Up to £4,000 per month
What’s included:
- Google Ads
- Local Service Ads
- Shopping Ads
- Management & Optimisation
- Expert UK Team
- Monthly Reports
- Impello Starter
(Worth £300pm) - Free Setup
(worth £225)
Growth PPC Ads Management
From £1100 per month
Best for:
Multi-location businesses, SaaS, luxury brands
Typical ad spend:
Up to £10,000 month
What’s included:
- Google & Microsoft
- Local Service Ads
- Shopping Ads
- Management & Optimisation
- Remarketing & Display
- Landing Page Optimisation
- Expert UK Team
- Monthly Reports
- Impello Accelerator
(Worth £235pm) - Free Setup
(worth £300)
Prices are subject to VAT
Need Enterprise-Level PPC Ads Management?
If you’re spending more than £10,000 per month on PPC Ads, you need our Enterprise PPC management plan.
The pricing of our Enterprise PPC plan is charged at 12.5% of monthly advertising spend and includes;
- Google & Microsoft
- Local Service Ads
- Shopping Ads
- Management & Optimisation
- Remarketing & Display
- Landing Page Optimisation
- Advanced Strategies
- International Campaigns
- Expert UK Team
- Monthly Reports
- Impello Enterprise
(Worth £500pm) - Free Setup
(worth £375)
We Don’t Just Run PPC Ads – We Master Your Entire Funnel
Multi-Platform PPC Expertise:
Not all ads work the same. We tailor campaigns to how each platform actually converts:
Google Ads
- Search intent is gold – We target buyers typing “buy [your product] near me”
- Smart bidding strategies that dominate high-intent keywords without overpaying
Meta (Facebook + Instagram)
- Visual storytelling that stops thumbs – Carousels, Reels, and dynamic ads
- Hyper-targeted audiences (e.g., “women 35-50 who follow competitors”)
Retargeting
- Recapture 68% of abandoners – Show ads to visitors who left your site
- Tiered messaging (e.g., “Forgot something?” → “Last chance discount”)
- B2B’s hidden gem – Laser-target job titles and industries for high-ticket services
- Thought leadership ads that build trust before the pitch
TikTok
- Viral hooks > hard sells – Native-style ads blending into the FYP
- UGC-driven campaigns for Gen Z/Millennial audiences
Why This Matters:
- Most agencies repurpose the same ads everywhere. We build platform-native strategies:
- Google = Intent-driven (capture demand)
- Meta = Interest-driven (create demand)
- LinkedIn = Relationship-driven (nurture leads)
Why UK Businesses Choose Us Over Other Agencies
The Push to Start Difference
We Get Results:
The example below shows how, in just three weeks of taking over from another agency, we;
- Increased our client’s Meta leads (Facebook & Instagram) by 279%
- Reduced their average cost per lead by 51%.
- Achieved a 49% lower cost-per-lead than similar ad sets across Facebook.
- Each lead converted for this client had a potential annual recurring value of £1400.
- Each lead cost them almost £11, plus a fraction of our monthly fee (around £5.50 in this example), so a total of almost £16.50 per lead.
- In just three weeks we generated leads worth a potential total annual revenue of £140,000
- Thats £65,800 more over just those three weeks, a 47% increase than their previous agency managed in the previous month.
What Percentage of Your Leads Convert To Customers?
Looking at the example above;
- How much of that potential annual revenue do you think your business could realise?
- What do you do, when leads that you have paid for, fail to convert?
Use Impello to Amplify the Value and Quality of Your Leads
Generating more leads is not the end of the story – it’s just the beginning.
You can spend thousands of pounds a month generating new leads through social media and PPC advertising, but are you getting the maximum possible value from your investment?
By essentially ignoring leads who don’t convert straight-away, many businesses… no, MOST businesses, are failing to realise the true value of the leads they have harvested, but have not yet converted into customers.
When we capture leads in Impello for you, we then add them to an automated nurturing campaign, keeping them engaged through information, messaging, content and dialogue, until they are ready to convert – ensuring you;
- Get maximum value from your investment
- Increase average lifetime customer value
- Create a generation of customers keen to recommend your business to others
FAQs (That Address Real Concerns)
“Faster than most agencies promise, but not overnight.”
Example: Our Cheshunt Gym client saw a 50% lower cost per lead within 21 days.
First 30 days: We focus on stopping wasteful spending and gathering data.
60-90 days: Optimised campaigns should show steady ROI (we guarantee measurable improvement in this window).
“Zero. Zip. Nada.”
Cancel anytime if we’re not delivering (though 99% of clients stay 6+ months).
We work month-to-month because contracts incentivise complacency.
“Because markup is a dirty word.”
Transparent example: If we recommend £2,000/month ad spend, you pay £2,000 – not £2,200.
Most agencies charge 10-20% of your ad spend on top of fees (we don’t).
You control the budget directly in your Google / Meta accounts (we never touch your money).
“Only metrics that impact your bottom line:”
Lead Quality – Are enquiries actually converting? (We track this manually for clients.)
£££ Return on Ad Spend (ROAS) – Are you making more than you’re spending?
Cost Per Acquisition (CPA) – What’s the real cost of a new customer?
“We love underdogs.”
When it comes to both SEO & PPC Ads, we cut our teeth in what was the most competitive market in the UK at that time – Personal Injury Claims Ads in 2012, when a change in the law saw the number of operators in the market fall by 80%.
Up against household names with multi-million PPC budgets, we got good and we got good fast! – ensuring our client managed to stay competitive with budget a fraction of the size.
We’ve got you.
“Sure! But should you?”
Our free audit will show you exactly what you’re missing.
The average business owner wastes 42% of their ad spend on:
- Bidding on brand terms they already rank for
- Ignoring negative keywords
- Poor keyword matches