Content That Works as Hard as You Do
Copywriting That Sells, Ranks, and Gets Results
Most businesses know they need better copy. Fewer know what better copy actually looks like - or what it takes to produce it consistently. We do.
Website Copy
Optimised for clicks and visibility
Blog Articles
Inform, delight and convert your readers
Ad Copy
Stand-out copy for brochures, leaflets
SEO Content
Become a trusted fixture in search and AI results
Email Copy
Cultivate and grow your community
Social Media Copy
Attract strangers and turn them into customers
Marketing Collateral
Stand-out copy for brochures & leaflets
Print Copy
Direct messaging for direct mail
There’s a version of copywriting that fills space. It looks like content, reads like content, and does absolutely nothing for your business.
You’ve seen it – the service page that describes what a company does without ever explaining why it matters. The blog post that could have been written by anyone, about anyone, for anyone. The email sequence that sounds like a mail merge because it is one.
Then there’s copy that works. That ranks in search results because it’s structured properly and built around what people are actually searching for. That converts visitors into enquiries because it speaks directly to what they need and removes the doubt that stops them from acting. That builds the kind of slow-burn authority that makes your business the one people think of first when they’re ready to buy.
The difference between those two things isn’t talent alone. It’s strategy – knowing what the copy needs to achieve before a word is written, and making every word earn its place.
At Push to Start, copywriting isn’t a service we bolt on to fill a gap. It’s something we’ve been doing for over 26 years, across sectors from legal and professional services to tech, hospitality, education, and SME marketing. Tony Mitchell is a published author – his book How to Fix Your Content: The Content Funnel Mapping Blueprint is available on Amazon – a CIM Associate Member currently studying a Level 6 qualification in Professional and Digital Marketing, and someone who understands that copy only works when it’s grounded in a proper content strategy.
That’s the difference between hiring a writer and hiring someone who thinks like a marketer first.
What We Write
Copy for every stage of your customer’s journey
Website Copy
Your website copy is doing one of two things: building confidence or eroding it. There’s no neutral. A homepage that buries the point, a service page that describes features without explaining benefits, an About page written in corporate-speak that sounds like it was drafted by a committee – each of these is quietly costing you enquiries you’ll never know you lost.
We write website copy that leads with what your customer needs to hear, structures information the way Google wants to see it, and makes the next step obvious. Whether that’s a full site rewrite or a single page that’s been underperforming, we approach every brief with the same question: what does this copy need to make happen?
Blog Articles and Long-Form Content
A blog that exists purely to tick a content marketing box rarely does much for anyone. A blog that’s researched against what your target customers are actually searching for, written with genuine expertise, and structured to answer questions that your competitors are glossing over – that’s a different asset entirely.
We research every article against the content that’s currently ranking, identify the gaps and angles that aren’t being covered well, and write pieces that are genuinely more useful than what’s already out there. That’s the approach that earns rankings and keeps them.
It’s also the approach behind every blog article on this site – including our guides on why cheap websites cost more, how much a website should cost, and our WordPress platform comparisons. Same methodology, applied to your sector.
Email Copy and Sequences
Email is still one of the highest-returning marketing channels available to UK businesses – when the copy is right. The problem is that most email copy reads like it was written under time pressure, because it was. Generic subject lines. Openings that waste the first sentence. A call to action buried at the bottom after three paragraphs of preamble.
We write email sequences that feel like they were written for the person reading them – because the brief always starts with who that person is, where they are in their relationship with your business, and what they need to hear at that specific moment. Whether that’s a welcome sequence for new subscribers, a nurture sequence for leads that aren’t ready to buy yet, or a re-engagement campaign for a list that’s gone quiet, the approach is always the same: start with the reader, end with the action.
For clients using Impello, email sequences can be built directly into automated workflows – so the right copy reaches the right person at the right time, without manual intervention.
Ad Copy
PPC ad copy is a specific discipline – you have a handful of words, a fraction of a second, and a reader who wasn’t necessarily looking for you. Every word has to work. The headline needs to earn the click. The description needs to qualify the click, so you’re not paying for traffic that was never going to convert.
We write ad copy for Meta and Google campaigns, grounded in an understanding of how the platforms work and what the algorithm rewards. Headlines that match search intent. Descriptions that differentiate rather than describe. Copy tested across variants so the strongest version earns the spend.
Social Media Copy
There’s a meaningful difference between social media copy that gets posted and social media copy that performs. The former fills a content calendar. The latter builds an audience, generates engagement, and occasionally goes somewhere unexpected.
We write social media copy for LinkedIn, Instagram, Facebook, and TikTok – matched to the tone and format that each platform rewards, and always with a point worth making rather than words for the sake of words.
SEO Content and Landing Pages
Search-optimised copy isn’t just copy with keywords added. It’s copy structured around search intent – the specific question or need behind a search query – written at a depth that signals genuine expertise, and formatted in a way that both readers and search engines can navigate easily.
We write SEO landing pages and content that’s built to rank and built to convert – because ranking without converting is just vanity traffic, and converting without ranking means you’re dependent on paid acquisition forever.
Marketing Collateral and Print Copy
Brochures, leaflets, pitch documents, exhibition stand copy, direct mail – physical marketing materials demand a different kind of discipline. You have less time, less space, and a reader who can put it down and never pick it up again. Every headline, every subheading, every call to action needs to earn its square centimetre.
We write copy for print and marketing collateral that works alongside your visual design rather than just filling the white space around it.
The Strategy Behind the Words
Copy without strategy is just noise
Before we write anything, we ask the same set of questions. Who is this for, specifically? What do they already know, and what do they need to understand? What’s stopping them from acting, and what would remove that barrier? What does success look like – a click, an enquiry, a purchase, a subscription?
These aren’t questions that slow the process down. They’re the questions that make the copy work when it’s done. A brief that can’t answer them produces copy that can’t answer them either – and that’s the kind of copy that fills space without moving needles.
Tony’s book How to Fix Your Content: The Content Funnel Mapping Blueprint grew out of exactly this problem – businesses producing content at volume without a clear sense of what it was supposed to do or who it was supposed to move. The content funnel mapping approach it describes is the same framework we apply to every copywriting brief we take on.
Packages
Copywriting packages for growing UK businesses
Starter
From £395 per Month
Best for: Businesses that need a consistent content presence without the overhead of managing it themselves and SMEs building organic search presence steadily over time.
- 2 SEO blog articles per month (up to 1,200 words each)
- Keyword and competitor research included
- Meta titles and descriptions for each article
- Delivered ready to publish
Growth
£795 per month
Best for: Businesses investing seriously in content as a lead generation channel and growing businesses that need a consistent pipeline of quality content and want to expand beyond blog into other formats.
- 4 SEO blog articles per month (up to 1,500 words each)
- Keyword and competitor research included
- Meta titles and descriptions for each article
- 1 additional piece of copy per month – landing page, email sequence, or ad copy
- Monthly content planning call
Authority
From £1450 per Month
Best for: Businesses building genuine topical authority and a content engine that works across multiple channels and ambitious businesses that want content working across SEO, email, and paid channels simultaneously – coordinated rather than disconnected.
- 6 SEO blog articles per month (up to 2,000 words each)
- Full content strategy and editorial calendar
- Landing page or service page copy as needed
- Email sequence copy (up to 5 emails per month)
- Ad copy for Meta or Google campaigns
- Monthly strategy call and performance review
One-Off Projects
Not everything fits a retainer. If you need a full website rewrite, a specific landing page, a launch email sequence, or a one-off content audit, we quote per project based on scope. Website copy for a five-to-eight page site typically starts from £1,500. Get in touch with your brief and we’ll come back with an honest quote.
Why Push to Start for Copywriting?
A marketer who writes – not just a writer who markets
Most copywriters are good with words. Fewer understand the marketing strategy that makes those words work in context – the SEO architecture that determines whether a page ranks, the funnel logic that determines whether a sequence converts, the campaign structure that determines whether ad copy pays its way.
We bring both. Over 26 years of marketing experience, a Level 6 CIM qualification, a published book on content strategy, and a background that spans professional services, tech, education, hospitality, and SME marketing. The copy we produce isn’t just well-written. It’s built to do a specific job within a specific strategy – and we don’t start writing until we know what that job is.
We also work with specialist partners where a brief calls for sector-specific expertise – whether that’s highly technical B2B content, regulated industry copy, or creative formats that benefit from a different voice. You’ll always know who’s writing and why.
No commitment, just an honest conversation about what you need.
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Copywriting Questions, Answered
Broadly yes, though we’re most experienced in professional services, tech, SME marketing, e-commerce, education, and hospitality. If your sector requires highly regulated copy – financial services or medical, for example – we’ll be upfront about whether we’re the right fit or whether a specialist partner would serve you better.
Yes. We’ll ask for examples of copy you’re happy with and any brand guidelines before we start. Matching an established voice is a specific skill and one we take seriously – the last thing you want is content that sounds like it came from a different company.
No. We use AI tools as part of research and planning – for competitor analysis, keyword research, and content gap identification. The copy itself is written by a human with 26 years of marketing experience. That distinction matters because AI-generated copy, however polished it looks, tends to lack the specific, credible detail that builds trust with readers and authority with search engines.
A blog article typically takes three to five working days from brief to delivery. A website page takes slightly longer because the briefing process is more involved. A full website rewrite is scoped per project. We’ll always give you a realistic timeline before we start.
A brief, ideally. The more detail the better – who your customers are, what makes you different, what you’ve tried before, what you like and don’t like about your current copy. If you’re not sure where to start, our discovery call takes care of it. We ask the right questions.
Yes. We review retainers quarterly and are happy to adjust volume up or down as your needs change. No lock-in contracts – rolling monthly arrangements on all packages.
If you want to understand how we think about content strategy before commissioning copy, Tony’s book – How to Fix Your Content: The Content Funnel Mapping Blueprint – is available on Amazon and covers the framework we apply to every brief we take on.